Alice G Herbison

Responsibilities

• building and iterating prototypes in code
• defining information architecture and site structures
• content strategy and CMS / content type planning (Drupal)
• planning and running usability tests
• conducting and analysing primary user research and interviews
• translating requirements into acceptance criteria

Led the user research, user journeys, site planning, information architecture and template layouts for Street Soccer Scotland, Drinkaware, Robertson, National Galleries of Scotland, City of Glasgow College, and Powderbeds website redesigns, and a power-generator monitoring iPhone application for Aggreko. Clients for smaller pieces of work included RBS, Scottish Friendly, Nando's, Edinburgh Festival Fringe Society and My World of Work (Skills Development Scotland).

Key achievements

• Proposed and led interactive prototyping methods for new online medical research platform, building and maintaining three separate prototype instances running Hugo to illustrate and iterate desired functionality / requirements for each client. Increased ease of remote feedback and testing by providing valuable proof-of-concepts for ideas.
• Conducted user research and acted on findings to redesign online course finder for City of Glasgow College, streamlining search process and filter options to those most valuable to prospective students.
• Championed user research inclusion in projects with small budgets, working within tight timeframes to produce ideas from as much research as possible.
• Used behavioural economic and psychological principles to encourage greater initial investment per ISA account opening for Scottish Friendly which increased average order value by £10 per customer.
• Established a framework for integrating and acting on research findings depending on stage of agile project.

Internship with the Digital Communications team working on new university website on the TERMINALFOUR content management system. Content delivery and management in an agile development process.

Responsibilities

• conducted research interviews for persona validation
• designed graduate recruitment marketing materials & copy
• project-managed promotional videos
• created visuals and storyboards to explain brand evolution & current positioning

Key modules

• User-centred Interaction Design
• Web Technologies (HTML/CSS/PHP)
• Research Design & Analysis
• Software Engineering Principles
• Object-Oriented Modelling, Design & Programming (Java)

Dissertation

Followed a user-centred design process to design and implement the front-end user interface for the iPhone application DentAnx in Phonegap (HTML/CSS/JS) to help people with dental anxiety track the emotional strength of their anxiety and log pain levels throughout dental treatment as a method of psychological intervention. The work has been published in scholarly journals and has since been fully implemented for iOS and Android.

Key modules

• Cognitive Psychology & Emotional Disorders
• Perception
• Quantitative and Qualitative Statistics
• World Cinema
• Documentary Film-Making
• Multimedia
• Web Technologies
• Internet Programming
• Human Computer Interaction

Dissertation

Received a First for ‘Perceiving depth with one eye: The effects of reducing cues to picture surface visibility on the qualitative impression of stereopsis in two-dimensional images’.