Alice G Herbison

hello [at]

Front end developer based in Edinburgh. Background in user-centred interaction design and prototyping of accessible, responsive and friendly interfaces that meet both user and client needs. Highly detailed-oriented, empathetic and passionate about learning new skills and web technologies.



  • JavaScript (ES6)
  • HTML5
  • CSS3 / Sass


  • React
  • Redux


  • JQuery
  • Bootstrap
  • PhoneGap


  • Hugo
  • Jekyll
  • Go Templates
  • Handlebars.js


  • Git
  • npm
  • Gulp
  • Netlify
  • RESTful APIs


  • agile (SCRUM, Kanban)
  • BEM
  • W3C accessiblity guidelines


  • Google Analytics, Tag Manager & Data Studio
  • Hotjar


  • VS Code
  • Sketch
  • Balsamiq
  • InDesign
  • JIRA & Confluence
  • Trello


  • usability testing & prototyping
  • user research
  • scoping user flows & mapping journeys
  • defining information architecture & content strategy
  • templating & wireframing responsive interfaces


Junior Front-End Developer, Ajenta

April 2019 - present | Edinburgh

Building video conferencing web applications in React with Redux. Leading development of an application in the healthcare sector working closely with the user experience design team.

User Experience Designer, Signal (formally Blonde)

January 2015 - January 2019 | Edinburgh


  • building and iterating prototypes in code
  • defining information architecture and site structures
  • content strategy and CMS / content type planning (Drupal)
  • planning and running usability tests
  • conducting and analysing primary user research and interviews
  • translating requirements into acceptance criteria

Led the user research, user journeys, site planning, information architecture and template layouts for Street Soccer Scotland, Drinkaware, Robertson, National Galleries of Scotland, City of Glasgow College, and Powderbeds website redesigns, and a power-generator monitoring iPhone application for Aggreko. Clients for smaller pieces of work included RBS, Scottish Friendly, Nando's, Edinburgh Festival Fringe Society and My World of Work (Skills Development Scotland).

Key achievements

  • Proposed and led interactive prototyping methods for new online medical research platform, building and maintaining three separate prototype instances running Hugo to illustrate and iterate desired functionality / requirements for each client. Increased ease of remote feedback and testing by providing valuable proof-of-concepts for ideas.
  • Conducted user research and acted on findings to redesign online course finder for City of Glasgow College, streamlining search process and filter options to those most valuable to prospective students.
  • Championed user research inclusion in projects with small budgets, working within tight timeframes to produce ideas from as much research as possible.
  • Used behavioural economic and psychological principles to encourage greater initial investment per ISA account opening for Scottish Friendly which increased average order value by £10 per customer.
  • Established a framework for integrating and acting on research findings depending on stage of agile project.

Digital Communications Intern, University of St Andrews

January 2014 | St Andrews

Internship with the Digital Communications team working on new university website on the TERMINALFOUR content management system. Content delivery and management in an agile development process.

Marketing & Experience Design Intern, ThoughtWorks

June - August 2012 | London


  • conducted research interviews for persona validation
  • designed graduate recruitment marketing materials & copy
  • project-managed promotional videos
  • created visuals and storyboards to explain brand evolution & current positioning


MSc Human Computer Interaction, University of St Andrews

2014 | Distinction | Carnegie-Cameron Trust Post-Graduate Scholar

Key modules

  • User-centred Interaction Design
  • Web Technologies (HTML/CSS/PHP)
  • Research Design & Analysis
  • Software Engineering Principles
  • Object-Oriented Modelling, Design & Programming (Java)


Followed a user-centred design process to design and implement the front-end user interface for the iPhone application DentAnx in Phonegap (HTML/CSS/JS) to help people with dental anxiety track the emotional strength of their anxiety and log pain levels throughout dental treatment as a method of psychological intervention. The work has been published in scholarly journals and has since been fully implemented for iOS and Android.

MA(Hons) Psychology with Film Studies, University of St Andrews

2013 | 2:1 | Accredited by the British Psychological Society

Key modules

  • Cognitive Psychology & Emotional Disorders
  • Perception
  • Quantitative and Qualitative Statistics
  • World Cinema
  • Documentary Film-Making
  • Multimedia
  • Web Technologies
  • Internet Programming
  • Human Computer Interaction


Received a First for Perceiving depth with one eye: The effects of reducing cues to picture surface visibility on the qualitative impression of stereopsis in two-dimensional images.

Personal projects & independent learning

Cinema times finder

January 2019 - present

A small project to explore RESTful APIs by building a site to search and pull in cinema listings from a public API. Uses Gulp, ES6 (transpiled with Babel), Sass and environment variables to store the API key. Hosted on Netlify - view repo.

React & JavaScript courses

September 2018 - present

Working on Wes Bos' resources for React and ES6. Updating knowledge with latest JS syntax and functionality, React components and how to use Firebase as a database source.

freeCodeCamp Responsive Web Design Certification

October 2018 - January 2019

Online certification covering HTML5 and CSS3. Completed 300 hours course material and created five portfolio projects - view portfolio, profile, or certificate

August 2018

Rebuilt personal website using Hugo - learn about site principles

Upcoming goals

A few future projects:

  • build a CSS rule order reference sheet and command line tool for stylesheet file analysis
  • use React Native to build a daily quote push notification app
  • create a responsive family tree interface
  • explore data visualisation using D3.js


print me