Alice G Herbison
hello [at] @alicegherbison.com
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About
Front-end engineer based in Edinburgh. Committed to developing accessible, responsive and friendly interfaces that meet both user and client needs. Highly detailed-oriented, empathetic and passionate about learning new skills and web technologies. Seeking a mid-to-senior front-end engineer role.
Key skills
- Languages
- TypeScript, JavaScript (ES6), GraphQL, HTML5, CSS3 / Sass
- Libraries & frameworks
- React, Redux, Electron
- Tools
- Storybook, Git, Yarn, npm, Stylelint, RESTful APIs, Netlify, GitHub, Webpack
- Analytics
- Google Analytics, Tag Manager, Data Studio
- Methodologies
- Agile (SCRUM, Kanban), W3C accessiblity guidelines
- Processes
- Usability testing, user research, user journeys, information architecture, templating & wireframing responsive interfaces
Experience
Lead Front-End Developer,
i-immersive (formerly
Ajenta)
January 2022 - May 2024 | Edinburgh
Tech stack
TypeScript (JavaScript ES6), React, GraphQL, Redux, Electron, Storybook, Yarn, CSS modules, Vidyo API
Key achievements
- Solely designed and implemented all front-end architecture for the web and desktop (Electron) versions of ClassView, a video conferencing platform for further education.
- Established CSS approach and compartmentalisation; built all application components into Storybook (viewable online).
- Refactored legacy codebase; updated React components from classes to hooks; changed Redux to GraphQL for data management.
- Designed theming implementation (including branding and palette design) for initial light and dark themes using layered variables.
- Built accessible, responsive, mobile-first layout for video calls.
- Project-managed a team of six and mentored junior front-end developers.
Front-End Developer, Ajenta (now
i-immersive)
April 2019 - December 2021 | Edinburgh
Key achievements
- Sole developer for building Telequre (online doctor appointment calls and scheduling) from scratch in React with Redux.
- Re-configured and implemented desktop-only designs into a mobile-first, completely scalable interface.
User Experience Designer, Signal (formerly Blonde, now
Leith)
January 2015 - January 2019 | Edinburgh
Key achievements
- Used behavioural economic and psychological principles to encourage greater initial investment per ISA account opening for Scottish Friendly which increased average order value by £10 per customer.
- Proposed and led interactive prototyping methods for new online medical research platform to illustrate and iterate desired functionality/requirements for each client. Increased ease of remote feedback and testing by providing valuable proof-of-concepts for ideas.
- Conducted user research and acted on findings to redesign online course finder for City of Glasgow College, streamlining search process and filter options to those most valuable to prospective students.
- Championed user research inclusion in projects with small budgets, working within tight timeframes to produce ideas from as much research as possible.
- Established a framework for integrating and acting on research findings depending on stage of agile project.
Led user research, user journeys, site planning, information architecture and template layouts for Street Soccer Scotland, Drinkaware, Robertson, National Galleries of Scotland, City of Glasgow College, and Powderbeds website redesigns, and a power-generator monitoring iPhone application for Aggreko. Clients for smaller pieces of user experience work included RBS, Scottish Friendly, Nando's, Edinburgh Festival Fringe Society and My World of Work (Skills Development Scotland).
Education
MSc Human Computer Interaction,
University of St Andrews
2014 | Distinction | Carnegie-Cameron Trust Post-Graduate Scholar
Key modules
User-centred Interaction Design, Web Technologies (HTML/CSS/PHP), Research Design & Analysis, Software Engineering Principles, Object-Oriented Modelling, Design & Programming (Java)
Dissertation
Followed a user-centred design process to design and implement the front-end user interface for the iPhone application DentAnx in Phonegap (HTML/CSS/JS) to help people with dental anxiety track the emotional strength of their anxiety and log pain levels throughout dental treatment as a method of psychological intervention. The work has been published in scholarly journals and has since been fully implemented for iOS and Android. Received a first class mark and overall distinction for degree.
MA(Hons) Psychology with Film Studies,
University of St Andrews
2013 | 2:1 | Accredited by the British Psychological Society
Key modules
Cognitive Psychology & Emotional Disorders, Perception, Quantitative and Qualitative Statistics, World Cinema, Documentary Film-Making, Multimedia, Web Technologies, Internet Programming, Human Computer Interaction
Dissertation
Received a First for Perceiving depth with one eye: The effects of reducing cues to picture surface visibility on the qualitative impression of stereopsis in two-dimensional images.
Independent learning
Korean Regular Programme, Yonsei University Korean Language Institute
May 2024 - May 2025 | Seoul, South Korea
Attended language school at Yonsei University studying Korean. Passed levels two to five which corresponds to the national TOPIK (Test of Proficiency in Korean). Undertook additional volunteer work with native Korean speakers guiding fluency in English for debates and professional environments. Spent summer 2025 travelling in Korea and the Philippines.
Professional development
Regularly completing various front-end courses and projects to keep skills up-to-date and learn new technologies and practices. Currently exploring data visualisation using Google Charts.
Public speaking
User research throughout the project lifecycle
Speaker at Drupal Camp Scotland | May 2018
How to test your user interface the right way
Guest on the Boagworld UX Show | Podcast | March 2018